Get ready to speed through CinemaCon 2023!
According to Variety, Warner Bros. Pictures is planning to showcase the superhero blockbuster, “The Flash” at CinemaCon 2023, the annual convention of movie theatre owners. Despite controversy surrounding star Ezra Miller, the studio is demonstrating passionate support for the project by presenting it at the event. “The Flash” will be the first full screening of the film, which is scheduled to be released in theatres on June 16, 2023.
The major studios typically use CinemaCon to present sizzle reels, first-look trailers, and to introduce celebrities to exhibitors to get them excited about upcoming movies. Showing a completed film is usually well-received by the audience, which comprises theatre managers and cineplex honchos looking to interact with Hollywood insiders. Last year, Paramount showcased the first full screening of “Top Gun: Maverick,” which received an enthusiastic response from the audience before becoming a box office hit.
Warner Bros. is expected to present a formal presentation to the Colosseum at Caesars Palace, with “The Flash” scheduled to play in the late afternoon of April 25, following a teaser of the studio’s upcoming slate of films. However, the studio has not commented on the matter yet.
“The Flash” is one of the remnants of a former DC Films regime, but it has reportedly gained the full-throated support of new studio leaders James Gunn and Peter Safran. Despite Miller’s controversial behavior, the internal reception of the film has been positive, with Gunn referring to it as “one of the greatest superhero movies ever made.” Miller’s path forward as the Scarlet Speedster will be based on their recovery from ongoing emotional issues, which the studio is fully supportive of.
Miller’s recent history includes legal issues and allegations of assault and abuse. In January, the actor pled guilty to unlawful trespassing in a Vermont burglary case and could face up to one year’s probation and pay a $500 fine. Miller has acknowledged their self-described mental health struggles and has committed to undergoing ongoing treatment.
Directed by Andy Muschietti, “The Flash” also stars Ben Affleck and Michael Keaton as their respective Batmans, Kiersey Clemmons, and Michael Shannon. The film is set to premiere in theatres on June 16, 2023.
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